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03 · Business Unit · Trade

Trade, tools and green energy across East Africa.

Tracell Trading Limited handles import and export of tools, machinery, green energy products and selected food & beverage lines — connecting global supply with Tanzanian and regional demand.

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Overview

A trading platform built for movement.

Tracell Trading Limited sources, imports, distributes and exports a focused set of product categories where Tanzania has clear demand and the Group has clear logistics capability.

We work with verified manufacturers and suppliers globally, and with established distribution partners regionally, to move the right product to the right buyer at the right margin.

6
Product categories
Global
Supplier network
EAC
Distribution reach
End-to-end
Trade service
Verified suppliers. Verified delivery.

From world manufacturers
to East African buyers.

Confirmed orders, transparent costing and goods that arrive in condition and on spec.

Product Categories

Categories we know — and move well.

Tools & Machinery
Hand tools, power tools and light machinery for construction, workshops, agriculture and manufacturing applications.
Industrial Equipment
Larger equipment for agro-processing, packaging, light industry and infrastructure work — sourced from credible OEMs.
Green Energy Products
Solar systems, solar accessories, energy storage, and selected clean-energy hardware aligned with regional demand growth.
Food & Beverage
Selected food and beverage product lines for distribution within East Africa where the Group has clear route-to-market.
Sourcing & Procurement
Buyer-side procurement support — supplier vetting, specification, quality checks and import coordination.
Export & Regional Trade
Outbound trade to East African neighbours, leveraging the Group's logistics, clearing and partner networks.
Trading in Action

Categories the Group moves.

01 · Green Energy

Solar systems & clean energy hardware for the region

Aligned with East Africa's accelerating energy transition.

02 · Machinery

Tools & light industrial equipment

Sourced from vetted OEMs, sized for African operating conditions.

03 · Containers

Import & export coordination

From port to inland buyer — one continuous service.

Our Approach

Trade that works end-to-end.

We win on reliability — confirmed orders, transparent costing, predictable lead times and goods that arrive in condition and on spec.

01
Selective Sourcing
Verified suppliers only. We work with manufacturers we have vetted — not unknown intermediaries promising too-good prices.
02
Transparent Costing
Landed cost, not list price. Clients see FOB, freight, duties, clearing and finance — no surprises.
03
Logistics Integration
Movement is part of the deal. Our Logistics unit handles cross-border movement and clearing as one continuous service.
04
Long Relationships
We trade for the second order, not the first. Quality, timing and post-sale support are non-negotiable.
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Anyone can quote a price. Real trade is about the quote that arrives complete, on time, on spec — and is still there when the buyer wants the second order.

Tracell Group · Tracell Trading Limited

Next Step

Ready to discuss trade?

Share a brief description of your need and the Tracell Group team will be in touch within two business days.

Send an enquiry info@tracellgroup.co.tz